Alzheimer’s Association Strategic Plan
FY 2009 – FY 2011

Together, the Alzheimer's Association speaks with one, unified and vigorous voice for the purpose of promoting our vision, achieving our mission and creating a passion that will mobilize the public to move our cause forward. This Association-wide strategic plan identifies the overarching and universal goals and strategies from which all partners throughout the Association will be able to develop annual operating and business plans as well as customized initiatives, tactics and metrics.

Note: All references to Alzheimer’s disease include related disorders.

Our vision

A world without Alzheimer's disease.

Our mission

To eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.

Our core values

The Alzheimer's Association's core values are forged by our commitment to the highest ethical standards and drive our priorities, commitments and organizational decisions. Our reputation is the ultimate asset, and these core values guide our behaviors, judgments and how we accomplish our mission:

Integrity
We assure and maintain transparency in our relationships with each other and with our various constituencies.

Commitment to excellence
We lead through innovation, maximize technology to its fullest and relentlessly increase our knowledge.

Inclusiveness
We operate in a spirit of inclusiveness by providing opportunities and forums for our many stakeholders to be represented and heard across activities throughout the Association.

Diversity
We vigorously encourage and welcome the power of diversity especially those who have been underserved or under represented.

Consumer focus
We seek to understand, learn from and meet the needs of individuals with Alzheimer's disease, their families and caregivers.

Accountability
We keep our commitments and make measurable progress to achieve our mission.

Advancing the Mission

From FY2009 through 2011, this strategic plan aims to aggressively advance the mission of the Alzheimer's Association by:

Expanding our nationwide reach as the “go to” Alzheimer's organization
We will increase the general public's awareness of the Alzheimer's Association and the number of champions who advance our cause.

Updating the public face of Alzheimer's disease
We will encourage those who are living with Alzheimer's disease to speak out about the issues they face, the impact of the disease on their families and their needs in the communities in which they live.

Advocating more powerfully to change the course of Alzheimer's disease
We will vigorously advance our leadership position in advocacy and public policy by increasing the number of advocates, the intensity and effectiveness of advocacy activities and raising the issue of Alzheimer's disease to a higher priority societal level.

Speeding the treatment and prevention of Alzheimer's disease
We will accelerate progress in Alzheimer research through the creation of new partnerships within the scientific community. We will seek new opportunities to engage stakeholders who will promote increased funding of Alzheimer research.

Increasing access to high quality care, services, education and support
We will improve the quality of culturally sensitive care, services, education and support for people with Alzheimer's disease and their paid and family caregivers, in their homes, in the community and in institutions.

Strategic Goals 

The five goals are decidedly interdependent. The goals are not presented in a rank-order level of importance. Each is a priority and will be strategically implemented throughout the Association in a variety of ways.

Increasing Concern and Awareness of the Disease and the Association
To increase public concern about Alzheimer's disease and awareness of the Association.

Advancing Advocacy
To increase the reach, influence and effectiveness of advocacy as a tool for advancing the mission.

Enhancing Care and Support
To develop and promote a full range of quality support, care and services across diverse cultures.

Accelerating Research
To increase financial support of both biomedical and social/behavioral research.

Growing Revenue Support of the Mission
To provide the financial resources that will facilitate achievement of the strategic plan.

 Alzheimer’s Association Strategic Plan (4 pages)

 

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